RIZON Truck BRAND LAUNCH

DAIMLER TRUCK AG/RIZON TRUCK

RIZON is a commercial electric truck brand developed and manufactured by the Daimler Truck Group for the North American market. Launched at ACT Expo in 2023, RIZON is currently available in five states.

Worked closely with North American sales team, creative agency and internal stakeholders to create comprehensive branding and marketing strategy ahead of launch.

Responsibilities include social media content and paid promo campaign, website content management, Google Analytics, new development, security and SEO/SEM activities, etc.

Title: Digital Marketing Manager (2019-present)