THe great adventure campaign

TOKYO AMERICAN CLUB

In 2011, Tokyo’s premier membership club opened the doors to its luxurious new home in central Tokyo. The art-deco theme is a nod to the club’s original founding in 1928, and included a dedicated campaign website and social media pages, iPad kiosks, direct-mail map and poster, in-club blimp and signage and opening ceremony. 

This comprehensive campaign invited the 3,500+ members of the Tokyo institution to embark on a grand adventure through the facility’s premium dining outlets, pool and fitness center and business- and family-focused amenities.

Title: Senior Design (2008-2013)