FUSO WEBSITE REDESIGN

DAIMLER TRUCK AG/MITSUBISHI FUSO

The redesign of the official Mitsubishi Fuso website aimed to vastly improve UI/UX, content management and bring the site more in line with global OEMs while understanding the needs of domestic customers.

Scalability and future proofing was prioritized to accommodate the rapid expansion of customer-focused features such as e-commerce, service portal, vehicle configurator and other multimedia elements.

Worked closely with domestic sales and other internal stakeholders to ensure seamless front and backend operation, legal requirements and business goals are met.

Additional responsibilities include content management, analytics, new development, security and SEO/SEM activities, etc.

Title: Digital Marketing Manager (2019-present)