eCANTER PAPERCRAFT/AR EXPERIENCE

DAIMLER TRUCK AG/MITSUBISHI FUSO

As the COVID19 pandemic forced us all indoors and disrupted our way of doing business around the world, we conceived of this fun, interactive and most-importantly, social-distance-friendly activity to promote the latest all-electric eCanter.

Available for purchase online or free at local FUSO dealers, this detailed papercraft eCanter provided an extra bit of entertainment with an interactive and educational AR experience. 

Viewers were invited to take a quiz, testing their knowledge of the eCanter’s latest features. Japanese and English content available with link to official homepage for more details or to contact a sales representative.

A successful social media campaign was held, inviting participants to submit their custom designs for a chance to win a prize.

Title: Digital Marketing Manager (2019-present)